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H1BIndex » SOC Codes » 13-1161.00

Market Research Analysts And Marketing Specialists (SOC 13-1161.00)

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42.6% Advanced Roles (Lvl 3+)
1.2% Offsite Deployment
91.6% Full-Time Roles
Industry Trend: +1.9% vs Q1 2025
6.6% Filed During Layoffs
H1BIndex Grade i
B
FY 2026
2023 C
2024 C
2025 C
Total Valid Approvals i
585
-67.3% YoY Projection
Filings in FY 2026
National Median Pay i
$102,491
Baseline compensation
Wage Premium i
$20,352
Above Legal Minimum
Residency Conversions i
77.3%
Green Card Pathway

Occupational Overview

A macro-level review of the Market Research Analysts And Marketing Specialists career sector.

Profession Score: "B"

This is a highly active career path with 585 visa applications. Strong job demand and competitive salaries secure a final score of "B".

Above Baseline Pay

Professionals in this field earn a median of $102,491. Employers are offering salaries that are 24.8% higher than the required government baseline.

Employment Placement

Data reveals a split in how these roles are managed: 98.8% work internally for their sponsor, while 1.2% operate offsite as consultants.

Hiring Intent Breakdown

Employers currently dedicate 36.3% of their filings to fresh employment, and use 63.7% to recruit professionals from other organizations.

Highest Job Count

More people get hired for this job in New York than anywhere else. Local companies here pay a median wage of $105,650.

Green Card Chances

Data shows that 77.3% of people working as a Market Research Analysts And Marketing Specialists eventually get sponsored for a Green Card to stay in the US permanently.

Role & Industry Structure

Federal classifications for this position.

Salary vs Hourly

87.0%Base Salary
13.0%Hourly Pay

Salary vs Hourly: Employers predominantly use salaried contracts (87.0%) rather than hourly agreements (13.0%) for this occupation.

Hiring Seasonality

When employers file visas.
Peak Market Action November
54.9% Volume
Strategic Timing: Applications happen post-interview. Begin networking & interviewing 60 to 90 days prior to November.

Salary History & Trajectory

Comparing base compensation growth for Market Research Analysts And Marketing Specialists. Temporary H-1B medians vs permanent Green Card (PERM).
Positive Market Growth: +77.0%
The expected pay has seen a major increase from $55,000 to $97,334 over this time.
Expected Pay Difference: -$40,862
Permanent roles average noticeably less pay, tracking at 42.0% below temporary visas.

Salary by Experience Level

Salary breakdown scaled by federal experience classifications (O*NET Wage Level Distribution).
EXPERIENCE LEVELTOTAL FILINGSCOHORT SIZEMINIMUM BASEMEDIAN SALARY
Entry Level (Level I)13222.6%$34,736$63,000
Qualified (Level II)19132.6%$55,000$85,000
Experienced (Level III)11920.3%$62,000$130,000
Fully Competent (Level IV)13022.2%$54,000$159,414
Not Disclosed (Blank)132.2%$36,696$131,655

Top Hiring Locations

The top geographic deployment & worksites where state employers place their workers.
CITY/METRO AREAWORKFORCE %CITY MEDIAN PAYWAGE (LEVEL IV)
New York, NY22.9% (134 Filings)$105,65023.9%
San Francisco, CA3.8% (22 Filings)$142,54231.8%
Seattle, WA3.6% (21 Filings)$108,00014.3%
Austin, TX2.2% (13 Filings)$120,00053.8%
Los Angeles, CA2.1% (12 Filings)$76,44225.0%
Brooklyn, NY1.9% (11 Filings)$106,25036.4%
Cupertino, CA1.9% (11 Filings)$179,00045.5%
Redmond, WA1.9% (11 Filings)$189,46827.3%
San Jose, CA1.7% (10 Filings)$103,3310.0%
Culver City, CA1.7% (10 Filings)$109,75010.0%
Chicago, IL1.5% (9 Filings)$102,19144.4%
Mountain View, CA1.5% (9 Filings)$160,00022.2%
Houston, TX1.5% (9 Filings)$60,00022.2%
Sunnyvale, CA1.4% (8 Filings)$142,49525.0%
South San Francisco, CA1.2% (7 Filings)$159,32857.1%
Boston, MA1.0% (6 Filings)$110,00016.7%
Miami, FL1.0% (6 Filings)$86,77816.7%
Philadelphia, PA1.0% (6 Filings)$77,6200.0%
Santa Clara, CA0.9% (5 Filings)$145,0000.0%
Jersey City, NJ0.9% (5 Filings)$147,00040.0%
Long Island City, NY0.9% (5 Filings)$70,0000.0%
Bellevue, WA0.9% (5 Filings)$138,4600.0%
San Diego, CA0.7% (4 Filings)$132,30050.0%
Round Rock, TX0.7% (4 Filings)$161,30475.0%
Mcallen, TX0.5% (3 Filings)$110,000100.0%
San Angelo, TX0.5% (3 Filings)$60,0000.0%
San Mateo, CA0.5% (3 Filings)$152,0000.0%
Washington, DC0.5% (3 Filings)$80,0000.0%
Spring, TX0.5% (3 Filings)$83,054100.0%
Santa Monica, CA0.5% (3 Filings)$83,9420.0%
Oakland, CA0.5% (3 Filings)$171,964100.0%
New York City, NY0.5% (3 Filings)$160,00066.7%
Brisbane, CA0.5% (3 Filings)$118,0000.0%
Fort Lee, NJ0.5% (3 Filings)$85,0000.0%
Orange, CA0.5% (3 Filings)$93,0900.0%
Cambridge, MA0.3% (2 Filings)$185,00050.0%
Edison, NJ0.3% (2 Filings)$108,00050.0%
Jefferson, GA0.3% (2 Filings)$65,0000.0%
Nashville, TN0.3% (2 Filings)$61,0000.0%
Coral Gables, FL0.3% (2 Filings)$75,0000.0%
Irvine, CA0.3% (2 Filings)$52,7070.0%
Great Neck, NY0.3% (2 Filings)$175,00050.0%
Riverside, CA0.3% (2 Filings)$00.0%
Naperville, IL0.3% (2 Filings)$143,11650.0%
Medford, MA0.3% (2 Filings)$00.0%
Menlo Park, CA0.3% (2 Filings)$161,90750.0%
Redwood City, CA0.3% (2 Filings)$147,50050.0%
Richmond, TX0.3% (2 Filings)$70,0000.0%
Kirkland, WA0.3% (2 Filings)$108,0020.0%
Larkspur, CA0.3% (2 Filings)$00.0%

Corporate Age Distribution

Startups (< 5 Yrs)
1.1%
Vol: 5
Med: $67,413
Growth (5-15 Yrs)
36.3%
Vol: 164
Med: $80,279
Established (15+ Yrs)
62.6%
Vol: 283
Med: $124,800

Offsite Deployments & End Clients

Primary third-party campuses where contractors in this occupation are physically deployed.
Abbvie Pharmaceutical
Offsite Placement
1
Beneficiary'S Residence
Offsite Placement
1
Johnson & Johnson
Offsite Placement
1
Kenvue
Offsite Placement
1
N/A - Remote Worksite
Offsite Placement
1

Noticing a difference in dates? Salary metrics reflect real-time DOL filings, while approval metrics rely on finalized USCIS historical data. View timelines

Internal Job TitleLCA CountMedian Pay
Market Research Analyst38$80,090
Marketing Specialist35$70,000
Business Development Specialist10$71,442
Marketing Analyst10$70,898
Product Management6$201,758
Product Marketing Iii6$107,588
Account Manager6$89,000
Consultant5$130,000
Marketing Research Analyst5$63,398
Product Marketing5$157,188
Product Marketing Manager5$159,328
Business Development Analyst4$103,700
Business Analyst4$69,571
Marketing Manager4$147,605
Market Analyst3$60,000
Business Planning3$160,000
Consultant, Product Management3$189,076
Digital Media Strategist3$70,000
Marketing Data Analyst3$0
President3$170,000
Product Manager3$145,000
Product Manager Iii - Mba3$112,694
Retail Vendor Manager Ii3$107,500
Senior Account Manager3$138,000
Senior Marketing Specialist3$82,000
Vice President, Marketing3$157,000
Vp Of Business Development3$60,000
Account Executive3$72,883
Assistant Director Of Technology Commercialization3$110,000
Computer Insights Manager2$85,000
Technical Marketing Analyst2$76,003
Business Development Specialists2$38,077
Data Analyst2$70,000
Integrated Insights Lead2$178,472
Data Marketing Analyst2$133,488
Marketing And Sales Analyst2$93,090
Creator Network Growth Manager, Tiktok Live2$144,000
Marketing Coordinator2$70,000
Market Research Executive2$61,797
Lifecycle Marketing Manager2$115,000
Market Intelligence Research Analyst2$75,883
Functional Marketing Ii2$93,471
Online Marketing2$170,150
Growth Marketing Manager2$171,964
Digital Marketing Specialist2$62,000
Brand Director2$0
Digital Solution Engineering2$0
Manager Iii Technical Training2$152,100
Product Marketing I2$82,791
Therapeutic Area Analytics & Insights Senior Manager2$150,400
Fiscal YearMaximumMedianAverageMinimum
2026$271,000$97,334$108,026$5,650
2025$800,000$80,000$95,690$897
2024$350,000$80,000$94,710$1,478
2023$367,200$82,597$95,225$897
2022$660,000$81,993$93,670$1,153
2021$500,000$83,830$92,821$4,000
2020$500,000$73,299$85,444$1,283
2019$619,000$68,100$79,488$200
2018$710,000$65,000$73,118$2,504
2017$420,000$56,000$65,238$1,820
2016$514,000$55,000$64,002$672
Decision DateEmployerInternal Job TitleBase PayStatus
Dec 30, 2025Ait Global Inc.Client Services “ Vice President$125,000Withdrawn
Dec 30, 2025Dell USA L.P.Senior Advisor, E-Business$159,500Certified
Dec 30, 2025Google LLCStrategic Partnerships Development Associate$142,000Certified
Dec 30, 2025Revival Financial Inc.Senior Marketing Account Manager$78,500Certified
Dec 30, 2025Zillow, Inc.Principal, Market & Field Operations$188,000Certified
Dec 30, 2025Conscious Capital Growth LLCMarket Analyst$43,014Certified
Dec 30, 2025Otc, Inc.Senior Business DeveloperN/ACertified
Dec 30, 2025Dinte Resources, Inc.Senior Associate, Head Of Marketing$90,000Certified
Dec 30, 2025Alto USA LLCData Insights & Support Manager$82,000Certified
Dec 30, 2025Amazon.com Services LLCRetail Vendor Manager Ii$107,500Certified
Dec 30, 2025Conventus LLCAnalyst, Customer SuccessN/ACertified
Dec 29, 2025Freshwater SocietyMarketing & Development Specialist$58,573Certified
Dec 29, 2025Ecobrite Services, LLCSales And Market Analyst$45,906Certified
Dec 29, 202589 Degrees, Inc.Senior Marketing Analyst$110,000Certified
Dec 29, 2025Turner Services, Inc.Marketing Analyst$80,000Certified
Dec 29, 2025Snowflake Inc.Account Executive, Enterprise Acquisition$128,814Certified
Dec 29, 2025Hivehq LLCMarketing Specialist$65,000Certified
Dec 29, 2025Sattva California LLCBrand Development And Marketing Strategist$88,000Certified
Dec 29, 2025Cainiao Supply Chain U.S. Inc.Operation Manager (Marketing)$47,445Certified
Dec 29, 2025Stubhub, Inc.Performance Marketing Specialist$80,000Certified - Withdrawn
Dec 29, 2025Sonder Interfaces Inc.Product Marketing Analyst$100,000Denied
Dec 29, 2025Adroit Technologies & Cloud Solutions, Inc.Market Research Analys$89,128Certified
Dec 26, 2025Havas Pr North America, Inc.Project Manager$62,000Certified
Dec 26, 2025Amazon.com Services LLCFunctional Marketing Ii$106,300Certified
Dec 26, 2025Tiktok Inc.Creator Network Growth Manager, Tiktok Live$145,000Certified
Dec 26, 2025Stack HoldingsMarket Research AnalystN/ACertified
Dec 26, 2025Smith Management Services, LLCMarketing And Operations Specialist$80,000Certified
Dec 26, 2025Amazon.com Services LLCManager Iii Technical Training$152,100Certified
Dec 26, 2025Randstad North America, Inc.Associate Client PartnerN/ACertified
Dec 26, 2025Apple Inc.Channel Sales Program$120,500Certified - Withdrawn
Dec 26, 2025Apple Inc.Alliance/Partnership$178,110Certified - Withdrawn
Dec 26, 2025Apple Inc.Product Management$195,500Certified - Withdrawn
Dec 26, 2025Apple Inc.Online Marketing$179,000Certified - Withdrawn
Dec 26, 2025Apple Inc.Marcom Operations$178,110Certified - Withdrawn
Dec 25, 2025The Publish Company LLCPresident$170,000Withdrawn
Dec 24, 2025Huang United Law Corp.Marketing Research AnalystN/ACertified
Dec 24, 2025Colgate-Palmolive CompanySenior Brand Manager Innovation$172,793Certified
Dec 24, 2025The Publish Company LLCPresident$170,000Certified
Dec 24, 2025Gerson Lehrman Group, Inc.Senior Associate, Service - Global Psf$75,000Certified
Dec 24, 2025Amazon.com Services LLCManager Iii Technical Training$152,100Certified
Dec 24, 2025Watchtower Technologies, Inc.Product Marketing Manager$159,328Certified
Dec 24, 2025Apple Inc.Research Science$129,600Certified - Withdrawn
Dec 24, 2025Msq Partners Na, LLCAccount Supervisor$90,000Certified
Dec 24, 2025Ancestry.com Operations Inc.Senior Marketing Analyst$139,500Certified
Dec 24, 2025Microsoft CorporationProduct Marketing$144,667Certified
Dec 24, 2025Wild-Type Creative Solutions Inc.Group Account Supervisor$140,000Certified
Dec 24, 2025Fever Labs, Inc.Senior Business Development Manager$132,000Certified
Dec 24, 2025Oml, Inc.Account Manager$115,000Certified
Dec 23, 2025Brex Inc.Channel Specialist$98,322Certified
Dec 23, 2025Tiny Fish Inc.Growth Marketing Analyst$120,000Certified

Frequently Asked Questions (FAQ)

Common questions and verified data insights regarding Market Research Analysts And Marketing Specialists.
Do employers pay a premium for SOC 13-1161.00?

The job market is highly competitive. Companies offer salaries that are 24.8% higher than the standard Department of Labor prevailing wage.

What are the chances of getting a Green Card as a Market Research Analysts And Marketing Specialists professional?

The Market Research Analysts And Marketing Specialists classification actively maintains a 77.3% Green Card sponsorship rate nationwide.

What is the average base pay for the Market Research Analysts And Marketing Specialists category?

Based on recent Department of Labor records, professionals in the Market Research Analysts And Marketing Specialists classification earn a median salary of $102,491.